Alison Fennah is Executive Director of the European Interactive Advertising Association, the pan-European trade organisation for sellers of interactive media. Alison helped to launch the organisation in 2002 and has overseen the development of a wide-ranging activity programme involving EIAA members, media agencies and advertisers with the aim of growing the European interactive advertising market. Prior to her work with the EIAA, Alison worked as a European Marketing and PR Manager for Yahoo! Her involvement in interactive entertainment and technology began in the early 1990s marketing PC games and continued with the launch of some of the first Sony Playstation products. Fluent in French, Spanish and Portuguese, she has a BA Combined Honours in Modern Languages from Birmingham University.

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