Simon Fell is the Director of Technology for ITV Consumer. He has been with ITV since 1991.

Having been involved with ITV since before the merger of Carlton and Granada Simon has seen much change and development as Digital Television and the Internet have transformed the media landscape. Throughout that time he has been deeply involved in operations and engineering and in recent years has established and run ITV’s Emerging Technologies unit that has helped pilot and rollout new platforms for ITV.

Since the establishment of ITV Consumer he has lead the technology team behind the rollout of new mobile and broadband initiatives.

Within ITV he has been championing HDTV, which has led to the successful HDTV trial on DTT in the London area. He is a member of the DTG Council and the chairman of the DTG’s UK High Definition Forum. He is also a Fellow of the Royal Television Society and represents UK Broadcasters on the EBU Technical Committee.

He has had thirty years' experience as an Engineer in the Television Industry; previous jobs include Director of Engineering for Rushes, Chief Engineer of 625 and Electronic Engineering at Channel Four. He has also worked in America with Rank Cintel USA and in Leeds with Yorkshire Television.

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